Media Language - Kazumi

Media Language
This refers to the 'tools' used by any text to communicate meaning. Each media text is a collection of signs, codes and conventions that communicate meaning and generate response for the consumer.

Key terms:

Technical codes

• camera work
• mise en scene
• editing
• sound

Conventions

Narrative conventions


Theorists:

• Barthes (action/enigma codes)
• Todorov (classic narrative structures)
• Bordwell and Thompson (plot/story; continuity devices)
• Altman (syntactical and semantic codes in genres)